techspatula.com is the portfolio site of Sydney-based designer / developer, Ruth McAfee
Ruth McAfee
14 Gordon Street
Petersham NSW 2049
tel: 040 393 2236
email: ruth@techspatula.com
www.techspatula.com
An award winning passionate designer and accomplished developer with 7 years commercial internet design experience.
Experience:
April 2005 - Present: Web designer/developer at LexisNexis Asia Pacific. My responsibilities as sole web developer include, maintenance, administration and development of all LexisNexis Australia and New Zealand websites, intranets, and bulk email. I administer and train 40 plus non-technical content editors spread across the Asia-Pacific region, using Macromedia Contribute, write and implement test strategies and solutions to meet requirements of usability, appearance and accessibility. I respond to customer requests, liaise with third party vendors and global LexisNexis web solutions teams. I both write and work from creative and technical briefs, complying with style guides, and web standards.
April 2003 - 2005: Independent website designer, developer and contractor. Liaising directly with my clients, I provide entire web solutions from logo and graphic design, web design and development, to navigational flowcharts, usability and hosting services. For work 100% my own, please see Varsity Travel, Peter Vernon Architects, White-Box Architects, Airlie House B&B, Essential Care Services, and Exploration Solutions. I have contracted for XM-Asia where I developed several promotional flash animations for Telstra Mobile, Nutrimetics, as producer of all e-business content on both the public and consultant websites, including mass emails, Digital Wranglers, Liquorice Asia Pacific, and CreativEngine (see below).
2004: Web Producer at Interactive Agency, CreativEngine. My responsibilities include design and development of new webpages, email templates, and graphics; editing and updating legacy sites; liasing with clients for content and sign-off; trouble shooting, testing and repairs. Larger clients include: Clearasil for Men, Willoughby Council, Spinners, Brandenburg Orchestra, Galderma - Treat skin Cancer, BlueScope Steel, PowerSponsorship.
2002 - 2003: Front-end Developer/Designer for LiquidVision. My responsibilities included concepting and art direction, webpage and interaction design (including flash), html and javascript editing - by hand. Clients include, Freedom, Revlon, Merck Sharp & Dohme, OFM Investment Group, Actil.
2001: Internship at global hitech consultancy MarchFIRST (now defunct). Director's Assistant and Production Artist for sites including Dentsu and Visa.com. Researched and developed flash content for the 2001 San Francisco International Film Festival.
Volunteered on the construction of littlekidsrock.org. My contribution involved taking the final design from static illustrator file to dynamic html.
Education:
SAN FRANCISCO STATE UNIVERSITY Multimedia
Studies Program: September 1999 - August 2001
completed "Certificate in Internet Design and Technology".
grad page
Awarded Robert Bell Outstanding Achievment Award 2001
WELLINGTON POLYTECHNIC DESIGN SCHOOL (New Zealand) 1989 - 1991
awarded "Diploma of Textile Design".
CANTERBURY UNIVERSITY (New Zealand) Art School: 1988
completed 36 credits towards BFA
Strengths:
Photoshop, Flash, ActionScript, ImageReady,
Fireworks, Illustrator, Freehand,
DreamWeaver, Contribute, MS Office, Visio, SharePoint,
Windows XP, Macintosh OSX
General:
Passionate and meticulous in all areas of my work.
Reliably conscientious, diligent, focused and logical.
Genuine and rare asset, comfortable negotiating change.
Interests:
Travel, Technology, Organic gardening, Music (esp. live), and food.